Everyone's Talking 'Medi-Scents': Why?
"The future of fragrance will be using scent to ‘biohack’ our brains and bodies to perform better,” says Joanne De Luca of Sputnik Futures, a company that specializes in anticipating consumer trends. For example, researchers at Stevens Institute of Technology revealed that the scent of coffee alone might help people perform analytical tasks better, suggesting a placebo-like effect of caffeine."
Global wellness leaders are talking about the healing power of our sense of smell. They're calling scents that help to achieve and maintain wellness "Mediscents," or "Functional Fragrances."
Why do Medi-scents work?
“The close connection between the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, is the power behind our sense of smell. Scent receptors in the nose connect directly to the section of the brain that is responsible for memory and emotion".
- Sense of Smell Institute
Using scent to 'biohack' our emotions, and mood, is a pretty simple recipe for accessing states of alertness, calm, passion, or deep relaxation. For example, we already know how smelling lemon makes us feel - and science is now backing up our own personal experiences with the healing power of scent.
Is this a "trend?"
The 2019 Global Wellness Summit produced a Global Wellness Trends Report that listed Mediscents as of the 8 growing international trends in this space.
Accessing one of our most vital senses as a healing modality feels more "here to stay" and "we've always known it" than "trendy" - but building mainstream awareness and support is always a great place to begin. Welcome to the fragrance bliss party, Medical Community! We love your support and enthusiasm, but we love smelling delightful fragrances even more.