News

  • Science Links Lavender to Trusting

    A 2015 study from the Leiden University suggested that wearing the soothing scent of lavender (versus the invigorating smell of peppermint) could i...
  • Pants Optional & Perfume Essential: A Quarantine Mood Tip

    If you're as hardcore nerdy about smells and perfume and moods and the scientific link between these things as us, then we have your article of the...
  • THE VAGINA CANDLE: Shock Schlock or Genius?

    THE VAGINA CANDLE: Shock Schlock or Genius? Goop’s Gwyneth Paltrow has captivated the world with a candle. It’s called “This Smells Like My Vagina....
  • Everyone's Talking 'Medi-Scents': Why?

    "The future of fragrance will be using scent to ‘biohack’ our brains and bodies to perform better,” says Joanne De Luca of Sputnik Futures, a compa...
  • The BEST Reason to Travel with Perfume

    This is the best reason to travel with your perfume. Let the wisdom of neuroscience work to your advantage.
  • Smells Like Mom

    Smells ring bells and nothing floods our memory with emotion like the smells that remind us of Mom.